We are standing on the cusp of an AI-driven efficiency
revolution.
The immense potential of generative AI systems has created a new
frontier in almost every aspect of our lives. This brings
opportunities for organisations, as well as for those with
malicious intent.
AI technology, generative or otherwise, has potential for
enormous benefits. For example, a machine learning model was used
recently to identify a new antibiotic effective against a
hospital-borne, drug-resistant bacteria by processing vast amounts
of data in mere hours instead of years of scientific
research.1
On the flipside, flaws in facial recognition technology have led
to wrongful arrest, 2 and racism. 3 Threat
actors can leverage generative AI to augment their attack methods
in the same way as any code developer. They are enhancing social
engineering and phishing attacks with improved and more targeted
narratives. Deepfake technology is generating realistic, but fake,
content using voice or
