Making an announcement on Twitter can be tricky. The channel is
best known for brevity thanks to its original 140 character limit
so typically announcements have been contained to an image or a one
word statement with a link to a website for more information. Now,
in a matter of weeks, businesses have discovered the luxury of not
only enjoying a new 280 character limit but, as of this week, the
introduction of 'threads'.
To circumnavigate the character limit imposed, users have
generally shared their content via multiple tweets: numbering each
tweet to connect them for followers or, more recently, by taking
advantage of Twitter connecting replies to the original tweet.
Twitter has taken note of the trends and responded by creating a
tool to post threads. A step-by-step
guide to using Twitter threads, specifically for companies, is
available online.
