The 2016 Census was meant to be to a seminal moment in
our history. For the first time a snapshot of our society was to
occur online.
However, instead of the excitement of something new, and kudos
to the government for implementing a new system said to save tax
payers around $100 million, all of the publicity related to our
concerns about Privacy. We wanted to know how the information we
had willing provided in years past was going to be used, accessed
and stored. If anything, the 2016 Census showed how much people
value their privacy and how any transaction online sets off alarm
bells.
Privacy may not be a particularly interesting topic of
conversation, but you can bet your bottom line that your customers
are concerned about their personal information and what you are
doing with it. If there is even a perception that you will not
respect their privacy, they will vote with their feet.
