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ARTICLE · 23 OCTOBER 2014

Is your mobile app privacy-friendly?

Corrs Chambers Westgarth
Corrs Chambers Westgarth
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Mobile apps could gather extensive amounts of personal information about the consumer, so must comply with the APPs.

AustraliaPrivacy
Sophie Bradshaw (Formerly With Corrs Chambers Westgarth)
Sophie Bradshaw (Formerly With Corrs Chambers Westgarth)
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Mobile apps are the new "must have" tool in any mobile marketing strategy, particularly for consumer brands. Cost effective to develop and operate, apps provide an ease and immediacy of interaction with consumers that is not available through traditional marketing channels.

They also have the potential to gather extensive amounts of personal information about the consumer. For organisations bound by the Australian Privacy Act, including the Australian Privacy Principles, this presents a legal compliance risk that needs to be balanced against the marketing strategy.

MOBILE APPS HAVE PRIVACY "ISSUES"

A global sweep of 1,200 mobile apps earlier this year by the found that the majority of mobile apps have privacy issues.

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