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ARTICLE · 11 MARCH 2022

Data Governance, Privacy And Trust – A Sweet Spot For ESG?

Trust is a critical part of any relationship. Businesses' relationships with their clients and consumers are no different. But the concept of trust in a corporate context is a fragile one.

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Trust is a critical part of any relationship. Businesses' relationships with their clients and consumers are no different. But the concept of trust in a corporate context is a fragile one.

At its core, corporate 'trust' seems to boil down to a mix of compliance, reputational and ethical issues. In the past decade phrases such as 'purpose driven', 'sustainable business' and 'environmental social governance (ESG)' have become part of the corporate lexicon as businesses try to demonstrate that they are attuned to shifts in public sentiment and values.

However, the rapid rise of digitization across the global economy has perhaps brought about some of the most challenging trust issues for the consumer business relationship to date. Concerns raised by the academic community around the use of unintelligible, opaque AI systems and the commoditisation of human data, pose a genuine risk to a company's reputation. The conversation on privacy and data has moved beyond legal

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