Tips for LinkedIn beginners – Part 2

In part two of this two part series, we'll be focusing on how commercial law firms can improve the Search Engine Optimisation (SEO) of their firm's LinkedIn account and how to measure success on LinkedIn over time.

If you remember from Part 1 (/blog/july-2021/tips-for-linkedin-beginners---part-1), SEO relates to Google ranking. It's the process of improving the quality and quantity of website traffic to a website or a web page from search engines such as Google or Bing.

SEO works the same way for the firm's LinkedIn account as it does for an individual's account. The key is to keep generating content that your followers can engage with. For a demonstration on how to implement any of the suggestions below, please see our webinar: LinkedIn for Beginners (https://attendee.gotowebinar.com/recording/6624357860115908865)