ARTICLE · 15 JULY 2021

Tips for LinkedIn beginners – Part 1

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This information will help commercial law firms understand LinkedIn and help lawyers improve their LinkedIn profiles.

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In this two part series, we'll be providing some information to help commercial law firms get started on LinkedIn and also help lawyers improve their individual LinkedIn profiles.

For a law firm, it's important that LinkedIn is utilised at two levels; the lawyer's individual LinkedIn accounts and the firm's company LinkedIn account.

The individuals' accounts and firm account reinforce each other to create greater followers and Search Engine Optimisation (SEO) across all accounts.

For those not familiar with SEO, it's the process of improving the quality and quantity of website traffic to a website or a web page from search engines such as Google or Bing.

To get the most out of LinkedIn, we recommend:

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