In the final part of this 3 part series, we continue to discuss
the tools that support business development.
Background Research
Research is invaluable. It keeps you up-to-date with what is
happening in your clients' world and make you sound informed on
the issues important to them. Research can inform you on their
current priorities and what their needs will be over the short,
medium and long term. You can then speak to this in meetings and in
tenders and credentials.
Industry Research
There is a plethora of good information on the internet
including industry reports, company annual reports and news items.
State libraries are also a good source of free industry
information. These sources will give you an insight into the
industry players, trends, growth rate, basic statistics, current
performance, challenges, outlook and more.
