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ARTICLE · 22 MARCH 2015

Trade marks: court goes into Batts for Tasman Insulation

Summary of Tasman Insulation New Zealand Ltd v Knauf Insulation Ltd [2014] NZHC 960.

AustraliaIntellectual Property

Tasman Insulation New Zealand Ltd v Knauf Insulation Ltd [2014] NZHC 960

KEY ISSUES

When has a trade mark becoming generic?

Was a website metatag used as a trade mark?

FACTS

T was the owner of BATTS for insulating materials in class 17 since 1973. (T also owns PINK BATTS.)

K imported insulation materials under the EARTHWOOL name which contained references to "batts" on the packaging and label. The word was also included as a metatag in a website operated by another defendant.

T commenced action against K and others claiming infringement of its mark. K sought revocation of T's mark on the grounds that it had become generic (s 66(1)(c)) or that T had ceased to use the mark (s 66(1)(a)). K also asserted by way of defence under s 95(c) of the Act that it used "batts" in an honest practice to indicate the kind, purpose or characteristics of goods, and therefore no infringement occurred.

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