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ARTICLE · 12 APRIL 2019

Lost in space: trade mark application for ISU INTERNATIONAL SPACE UNIVERSITY

The trademark, for use with printed materials, educational services, and scientific services, was refused registration.

AustraliaIntellectual Property

International Space University - (ISU) (Association de droit local) [2018] ATMO 198

This matter concerned an application by the "International Space University" - (ISU) (Association de droit local) to register the trade mark ISU INTERNATIONAL SPACE UNIVERSITY in Australia in connection with printed materials, educational services, and scientific services.

During initial examination, the trade mark was objected to by the Australian Trade Marks Office on the basis that the trade mark indicated that the goods and services covered thereunder related to the study of space and were carried out in an international university.

The applicant requested a hearing on the objection and at the hearing, argued that whilst the individual elements of its trade mark may have descriptive meaning, the overall trade mark did not.

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