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ARTICLE · 04 FEBRUARY 2026

Future-proof your brand: Navigating the 2026 IP & regulatory landscape

Spruson & Ferguson Lawyers
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The world of brand protection is evolving quickly, and 2026 brings a few important changes that are worth having on your radar.

AustraliaIntellectual Property
Chelsea Peters
Chelsea Peters
Daniel Wilson
Daniel Wilson
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The world of brand protection is evolving quickly, and 2026 brings a few important changes that are worth having on your radar.

While none of these changes should cause alarm, they do offer a timely opportunity for brand owners to refresh their strategies and ensure their trade mark portfolios and internal processes remain fit for purpose.

Below are some key areas where a little forward planning can go a long way in strengthening and safeguarding your brand assets this year.

Take a fresh look at your portfolio after the Nice 13 reclassification

Nice 13 Classification changes came into effect on 1 January 2026, introducing a number of updates that reshape where several goods and services now sit.

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