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ARTICLE · 06 SEPTEMBER 2007

Domain Tasting – And We Don´t Mean Sparkling Wine – Under The Microscope

Hunt & Hunt
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The investigation by the leading global regulating body for the Internet, Internet Corporation for Assigned Names and Numbers (ICANN), into the practice of ‘domain tasting’ will be welcomed by Australian businesses.

AustraliaIntellectual Property
Catherine Logan
Catherine Logan
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The controversial practice of domain tasting, in which large numbers of domain names are registered automatically, tested for effectiveness in collecting additional traffic, and the vast majority then cancelled before the registration fees become due, now seems to be having an impact on the average domain name registrant.

For example, it has been suggested by some commentators that the increase in registry fees due to be implemented in October this year by the VeriSign registry, which controls the .com, and .net generic top level domains has been brought about by the enhancements to VeriSign's registration systems necessary to cope with the flood of automated applications by speculators.

VeriSign itself has been quoted as saying that domain name inquiries have increased from 1 billion a day in 2000 to 30 billion a day in 2007.

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