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ARTICLE · 25 NOVEMBER 2010

Domain Name System Revolution Part 2:

The implementation of Internationalised Domain Name country code Top Level Domains (IDN ccTLDs) which commenced this year is the second tranche of the revolutionary changes currently being made to the domain name system.

AustraliaIntellectual Property

Introduction

As noted in our FocusPaper 'Domain Name System Revolution Part 1: Generic Top Level Domain Names' published 1 November 2010,1 the implementation of Internationalised Domain Name country code Top Level Domains (IDN ccTLDs) which commenced this year is the second tranche of the revolutionary changes currently being made to the domain name system.

In conjunction with the new generic Top Level Domain (gTLD) program, which will soon allow companies and organisations to apply for and operate their own personalised gTLDs containing their brand or product name, for example .addisons or .law, the implementation of IDN ccTLDS throughout the world will enable companies and organisations to register entire domains in non-English language scripts for the first time in history.

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