OVERVIEW OF THE CHANGING AUSTRALIAN RETAIL LANDSCAPE
Until relatively recently, the Australian retail market was
occupied in the main by domestic retailers. Many such retailers are
long standing and are considered national icons, but gone now are
the days when those local retailers were the sole drawcard to our
major shopping centres. Now customers are flocking to the new
players – overseas brands like Zara and Topshop, who have
recognised that the time has come to tap into the Australian
market.
THE WINDS OF CHANGE
In the last few years we have observed two main changes to the
Australian retail landscape. First, we are seeing an explosion of
luxury brand presence: no longer just the domain of flagship CBD or
casino sites, luxury brands are setting up shop in dedicated high
end precincts in our suburban shopping centres. Second, we are
seeing the arrival of numerous overseas high street brands,
particularly in the fast fashion and general apparel sectors.
