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ARTICLE · 01 APRIL 2010

Franchising Survey into Recruitment

Norton Rose Fulbright Australia
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A discussion on the recent Canandian survey to franchisees for the purpose of uncovering the motivations surrounding a decision to invest in a franchise.

AustraliaCorporate/Commercial Law
Stephen Giles
Stephen Giles
Greg Hipwell
Greg Hipwell
Nigel Jones
Nigel Jones
Tamra Seaton
Tamra Seaton
Author LinkedIn connections

Franchisee recruitment is an issue in Australia and globally. A recent Canadian1 study polled 400 franchisees to uncover the motivations surrounding a decision to invest in a franchise. The results provide some insight into the strategies franchisors may use to maximise the value of their franchise, as well as its attractiveness to potential franchisees.

Shopping around

The results of the survey show that franchisees are generally not 'shopping around' for a franchise. Rather, close to half only considered one franchise opportunity. The initial appeal of a franchise therefore carries a lot of weight. In this regard, franchisees look at:

  • Available franchising opportunities

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