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ARTICLE · 15 OCTOBER 2025

Are there tax implications when engaging influencers?

LegalVision
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When engaging influencers, clearly define their role & business structure.

AustraliaCorporate/Commercial Law
Thomas Linnane
Thomas Linnane
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In Short

  • Classify the Influencer's Status: Determine if the influencer is an employee or contractor to understand your tax obligations.
  • Understand Their Business Structure: Engaging influencers through companies or trusts may exempt you from certain tax obligations.
  • Comply with PAYG and Superannuation Requirements: Ensure you meet withholding and superannuation obligations when applicable.

Tips for Businesses

When engaging influencers, clearly define their role and business structure. If they're employees, withhold PAYG tax and pay superannuation. For contractors, ensure payments are correctly classified to avoid unnecessary tax liabilities. Always consult with a tax professional to ensure compliance with all obligations.

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