Now is the time to prepare for a post-stimulus world
Many Australian businesses are facing an uncertain future,
brought about by the winding back of widespread government
support.
How and where they land will depend on their ability to navigate
and adapt quickly to an unstable business environment where
reliance on the 'old normal' will not be an option.
For nearly two years, survival has been the main game for many
companies. Government funding such as last year's JobKeeper and
JobSeeker, and this year's Commonwealth COVID-19 Disaster
Payment, together with individual state government support
packages, has helped many keep the wolf from the door. As stimulus
is wound back, recovery and growth will depend on management's
approach to the 'next normal'.