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ARTICLE · 25 OCTOBER 2021

Hope is not a business strategy

Many Australian businesses face an uncertain future, from the winding back of government COVID-19 support measures.

AustraliaCoronavirus (COVID-19)

Now is the time to prepare for a post-stimulus world

Many Australian businesses are facing an uncertain future, brought about by the winding back of widespread government support.

How and where they land will depend on their ability to navigate and adapt quickly to an unstable business environment where reliance on the 'old normal' will not be an option.

For nearly two years, survival has been the main game for many companies. Government funding such as last year's JobKeeper and JobSeeker, and this year's Commonwealth COVID-19 Disaster Payment, together with individual state government support packages, has helped many keep the wolf from the door. As stimulus is wound back, recovery and growth will depend on management's approach to the 'next normal'.

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