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ARTICLE · 24 SEPTEMBER 2013

What You Need To Know About Australian Sweepstakes And Contest Regulations

There are a range of privacy, spam and consumer protections that must be considered when setting up and running a competition in Australia.

AustraliaAntitrust/Competition Law

One of my favorite aspects of my practice is how it has connected me to fantastic attorneys and businesses around the globe. More and more, sweepstakes and contests are global in nature. Companies around the world reach into other countries for potential audiences. And social media has "flattened" the world by enabling customers from all different geographies to participate in sweepstakes and contests.

That was the case with a recent sweepstakes I worked on with Connor James. Connor is an Australian lawyer (or "solicitor," as we attorneys are called in many parts of the world)  with the Permitz Group. We worked together to prepare a set of official rules for a sweepstakes sponsored by one of his clients that will be implemented in the U.S. It was an interesting promotion that involved a trip for two from Australia to New York City for a concert to benefit a well-deserving charity.

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