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ARTICLE · 22 APRIL 2009

Strike-Through Prices Contravene TPA

Clayton Utz
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In this similar decision, “Zamel’s” was found guilty of 11 offences concerning false or misleading representation about the price of certain items of jewellery in the Christmas catalogue, contrary to section 75AZC(1)(g) of the Trade Practices Act.

AustraliaAntitrust/Competition Law
Jocelyn Kellam
Jocelyn Kellam
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Australian Competition and Consumer Commission v Ascot Four Pty Ltd [2008] FCA 1295

  • Court considers the representations conveyed by a strike-through price.

In this similar decision, "Zamel's" was found guilty of 11 offences concerning false or misleading representation about the price of certain items of jewellery in the Christmas catalogue, contrary to section 75AZC(1)(g) of the Trade Practices Act. In each instance, by means of a strikethrough price, the defendant had represented that a particular item of jewellery had been sold at that price, or that the purchase of that item of particular jewellery during the sale period would result in a saving to the purchaser of the difference between the price as specified in the Christmas catalogue (the sale price), and the strike-through price.

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