By now, every Australian would be aware that the current
Australian Federal Government is proposing to introduce a carbon
pricing mechanism (Mechanism) from 1 July 2012.
As we reported in our article
"Carbon pricing mechanism snap shot: key features, certainty
and flexibility" (10 July 2011).
This policy is perhaps the
largest economic and environmental reform in a generation. It has
far reaching implications for business, including those covered by
the Mechanism and those indirectly affected, as well as those
businesses operating in Australia and those investing in
Australia.
One of the central concerns of Government has been to ensure
that businesses do not attempt to exploit any uncertainty in the
minds of consumers (created by this new regime) by "jacking up
prices unnecessarily" or making false or misleading claims in
relation to the carbon price.1
