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ARTICLE · 29 MAY 2009

Component Pricing: Just The Facts

Do you sell goods or services that are "ordinarily acquired for personal, domestic or household use or consumption"? If so, you will be affected by the Trade Practices Amendment (Clarity in Pricing) Act 2008, which commenced on 25 May 2009.

AustraliaAntitrust/Competition Law
Greg Hipwell
Greg Hipwell
Jessica Rowe
Jessica Rowe
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Do you sell goods or services that are "ordinarily acquired for personal, domestic or household use or consumption"? If so, you will be affected by the Trade Practices Amendment (Clarity in Pricing) Act 2008, which commenced on 25 May 2009.

The act amends section 53C of the Trade Practices Act (TPA) in order to more explicitly regulate what is commonly referred to as "component pricing", being the practice of advertising goods and services in their component parts.

The new section 53C states that:

A corporation must not, in trade or commerce, in connection with:
  • the supply or possible supply of goods or services to a person; or
  • the promotion by any means of the supply of goods or services to a person or the use of goods or services by a person;

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