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ARTICLE · 18 MAY 2009

Clarity In Pricing Act

The Australian Competition and Consumer Commission has released an information guide, News for business – Component price advertising, to explain the application of the Trade Practices Amendment (Clarity in Pricing) Act 2008 (Cth) to businesses.

AustraliaAntitrust/Competition Law

ACCC clarifies new component pricing requirements

The Australian Competition and Consumer Commission ("ACCC") has released an information guide, News for business – Component price advertising, to explain the application of the Trade Practices Amendment (Clarity in Pricing) Act 2008 (Cth) ("Clarity in Pricing Act") to businesses.

In addition to the general guide, the ACCC has launched a "Component pricing" page on its website (http://www.accc.gov.au) and has issued industry-specific guides for the motor vehicle industry, the travel industry and a guide for electrical goods, whitegoods and furniture advertising.

In the current edition of the Hunt & Hunt Commercial Update, we explain in detail how the Clarity in Pricing Act will apply. In short, from 25 May 2009, corporations will be required to specify, in a prominent way and as a single figure, the single price for goods or services that they are supplying or promoting to consumers.

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