Raelene Berryman from Moore Stephens talks about how technology
is changing her role as well as the opportunities for mid-tier
firms in emerging markets. As seen in Accountants Daily on 22
August, Raelene takes the time to talk about technology and
emerging markets.
How do you think technology is effecting how you service your
clients?
I think it's making things easier. With some of the
cloud-based accounting systems I can quite easily get in there and
talk to the client while we are both looking at the same screen. I
had a client call just yesterday and the receptionist, who does a
lot of work for them as they are a small privately owned company,
called and ask how to do something in MYOB, I just said well let me
log in as well and I was able to talk her through it all. I could
see exactly what she was doing and I could talk her through step by
step and teach her straightaway. She learnt a skill in five minutes
that might have previously taken a couple of days
