Cash flow is king!

Cash is the fuel that drives business, and many financial analysts consider the condition of a company's cash flow to be one of the most important indicators of that business's financial health.  The latest ASIC statistics show that in each of the last 2 financial years "inadequate cash flow or high cash use" was the top cause for the failure of companies.

Unfortunately, companies facing cash flow crunches often simply throw money at the problem, which is a temporary solution at best. Cash flow management requires more than just a  financial fix. It requires a holistic approach that focuses on preventative measures to ensure against poor cash flow in the first place.

PREVENTION BETTER THAN THE CURE - AVOIDING THE CASH SQUEEZE