Advertising is a powerful tool of commercial communication that directly influences consumer behavior and market dynamics, thereby requiring clear legal boundaries. In the Republic of Armenia, advertising is regulated through a comprehensive legal framework that establishes mandatory standards and limitations aimed at ensuring lawful, fair, and responsible advertising practices.
In 1996, the Republic of Armenia adopted the Law on Advertising, which establishes the fundamental standards and principles governing advertising activities. The law mandates the use of the Armenian language as the official language of advertising, allowing the inclusion of a foreign language text only where the Armenian text is presented predominantly and in larger script. This linguistic requirement does not extend to newspapers, specialized publications, trademarks, and other materials that are issued or published in foreign languages. Furthermore, advertisements may qualify for copyright protection under
