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EASA Publishes Guide On AI Transparency In Advertising
The European Advertising Standards Alliance has released comprehensive guidance establishing a framework for determining when advertisers must disclose their use of AI-generated or AI-enhanced content in commercial communications. The guidance introduces three key principles—level of AI use, content plausibility, and consumer impact—that work together to assess disclosure requirements. This framework aims to balance transparency with practical implementation while ensuring consumers aren't misle
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