Shirley Meschke Mendes Franklin de Oliveira – GC Powerlist
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Brazil 2026

Healthcare

Shirley Meschke Mendes Franklin de Oliveira

Legal director | Laboratórios Pfizer

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Brazil 2026

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Shirley Meschke Mendes Franklin de Oliveira

Legal director | Laboratórios Pfizer

Team size: 15

What are the most significant cases or transactions that your legal team has recently been involved in?

We have navigated increasing geopolitical risks and rapidly evolving health policies impacting the pharmaceutical sector, providing strategic legal counsel to enable resilient, compliant, and sustainable decisions. We supported global access and value strategies, launch critical planning, and responses to international regulatory change. We transformed how Legal operates, embracing new ways of working and leveraging AI at scale to enhance insight, speed, and impact, while supporting local legal directors and commercial teams worldwide in their own AI and business transformations. I advised on innovative access models, digital health expansion, strategic tenders, and global policy initiatives, consistently translating complexity into practical, value‑driven outcomes for patients and organizations.

 

What new pressures are you facing from the business as expectations for legal to act as a strategic partner continue to grow? 

Health policy in international markets is evolving rapidly, creating significant challenges for innovative products. I work closely with legal directors in critical markets to anticipate policy and geopolitical trends, define action plans, and help shape an environment that supports innovation and health‑system sustainability. New U.S. legislation has far‑reaching U.S. and ex‑U.S. implications, increasing the need for Legal to engage earlier, be focused, move faster, and translate political and regulatory risk into clear, strategic guidance that enables resilient pricing and access decisions.

 

How is your organisation adapting to the rapid evolution of data protection, AI governance and cybersecurity requirements in Brazil?

We are adapting by embedding data protection, AI governance, and cybersecurity into business strategy, rather than treating them as standalone compliance topics. Legal has developed deeper commercial fluency, scalable use of AI, and closer partnerships with global, IT, and commercial teams. This enables us to translate complex regulatory, political, and cyber risks into clear, actionable guidance that supports responsible innovation, resilient digital transformation, and sustainable value creation in international markets. I have leveraged AI within Legal to reuse and tailor approved legal and training materials by audience, ensuring alignment with legal guidelines and principle‑based advice. AI detects and flags inconsistencies with contractual obligations, establishes a single, consistent interpretation of guardrails, and identifies recurring questions and high‑risk scenarios early.

After three years in the position of legal director of Pfizer Brazil, Shirley Meschke Mendes Franklin de Oliveira was designated to perform additional roles of cluster legal lead position for...

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