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Chile

Consumer Law and Advertising

Mónica Pérez

Mónica Pérez

Partner at Carey and co-head of the firm's Litigation and Arbitration Group. Her practice focuses on civil and commercial litigation, domestic and international commercial arbitration, on matters including contracts, torts, corporations, consumer protection law, unfair competition, distribution agreements, international commerce, secured transactions, and environmental law, among others. Her practice also includes pre-litigious advice to national and international clients in the fields of mining, insurance, energy, automotive and retail, among others.
Guillermo Carey

Guillermo Carey

Partner of Carey and co-head of the firm’s Intellectual Property and Information Technology, Venture Capital and Private Equity Groups. Also, he is the head of the Life Sciences, Technology and Consumer Law Group.His practice specializes in intellectual property, life sciences, IP litigation, licensing, distribution and franchise agreement, data privacy, technology law, trademarks, patents, electronic commerce, technology transfer and artificial intelligence.Guillermo has advised high-impact Chilean technology companies on technology transfer, and the internationalization of these.He has also advised the Chilean Government on various fronts related to IP and transfer of technology.

Deals

  • In Consumer Law and Advertising, Carey has advised the following companies:
    • Adidas Chile
    • Evercrisp
    • Algramo
    • Starlink
    • Wild Foods
    • Bayer
    • Blanco y Negro
    • Decathlon
    • Cencosud
    • General Motor Financial
    • Hughes de Chile

Team Services

Carey has a strong practice in Consumer Law and Advertising which offers advice on matters related to the analysis of advertisements, product liability, safety alerts and recalls, revision of standard form agreements and abusive clauses, commercialization and import of products into the Chilean market and e-commerce, among others.

The team also has broad litigation experience related to product liability, misleading advertising and class actions, among several others, including a long background assisting in procedures that involve the National Consumer Protection Bureau (SERNAC) and/or other relevant authorities.

Client testimonials

Legal 500

‘One of the team's main skills is the ability to understand the problem from the company's perspective.’

Legal 500

‘The depth with which they study the issues is unmatched. For this reason, their recommendations always go beyond what is strictly requested. They see the current problem, as well as the possible problems that could occur in the future.’

Awards and Recognition

LEGAL 500

LEGAL 500

Tier 1 in Consumer Law and Advertising