Fross Zelnick Lehrman & Zissu, P.C.

Tamar Niv Bessinger offers clients proactive and practical IP counsel with creative strategies to achieve their goals while preserving their bottom line. Tamar’s practice focuses on U.S. trademark searching, filing, and enforcement, as well as portfolio management. She is adept at obtaining trademark registrations under challenging circumstances.

A frequent speaker at trademark industry events and writer on issues including search strategies and ethics in trademark law, Tamar advises clients on trademark clearance, licensing, and acquisitions. She also negotiates and drafts coexistence, settlement, and manufacturing agreements.

Tamar works with clients across diverse industries, including personal care products, beauty and fashion, luxury brands, restaurants, and entertainment and communications.