Brabners

Commercial

Jason is a Director of Sports Business and Legal Affairs in our employment team.

A highly experienced commercial lawyer, Jason advises on all areas of sports law with a focus on commercial rights and event organisation.

He has over 27 years’ experience in advising international federations and national governing bodies, including Commonwealth Sport (formerly Commonwealth Games Federation), European Aquatics (formerly LEN), UCI, World Aquatics (formerly FINA), Aquatics GB, British Cycling, British Judo, Commonwealth Games England, Paddle UK and the South African Football Premier League.

Jason has supported the hosting and staging of events across all continents, including negotiating host city arrangements (including site visits) for various World Aquatics’ World Championships. 

He has advised on sponsorship and merchandising deals worth over £1.5bn for clients such as FINA, Manchester United and British Cycling, involving brands like adidas, Anheuser-Busch, AON, Gatorade, Nike, Omega, Pepsi, Sky, Vodafone and Yakult.