Argus Partners is pleased to announce that it advised Vertical B of Lux Industries Limited ("Lux Industries") in connection with its Brand Licensing Agreement with RILUK IPCO Limited, the licensor of the Reebok brand in India, granting Lux Industries (Vertical B) the exclusive rights to manufacture, market and sell Reebok-branded men's and women's innerwear and thermal wear products in India.

The agreement further strengthens Lux Industries' portfolio of leading consumer brands.

The Argus Partners team advising Vertical B of Lux Industries comprised Arka Majumdar [Partner] and Milind Anand [Associate].

Reebok was represented by its in-house legal team.

Read more at: Business Standard