Shearn Delamore & Co

Intellectual Property; Competition Law & Antitrust; Personal Data Protection & Privacy Laws

Partner since 2009

Jyeshta is a qualified Patent, Trademark, and Industrial Design Agent. Armed with over two decades of Transactional experience, she is also well versed with Trademark & Patent Prosecution, Advisory, and Regulatory work. She is very much sought after for her transactional expertise and is often called to be engaged in high-level and large corporate acquisitions for consultation and/or restructuring of the relevant IP rights which have included several multinational organizations globally. In addition, her other core practice areas include particular emphasis on the protection, maintenance and enforcement of IP rights including IP related agreements, trademark prosecution, trademark searches and registrability, trademark opposition and rectification proceedings, copyright, patent prosecution and industrial design advisory and prosecution. She also handles cases relating to consumer laws, advertising, franchising, sponsorship, merchandising, media, consumer protection, domain names and regulatory approvals for food and drugs, health and cosmetics and also assists with IP enforcement with ease, given her seasoned experience. Jyeshta also advises on competition laws, including the interaction between Competition and IP rights and also data privacy laws and compliance issues relating to the collection and use of personal data.

English, Malay

• Committee Member of the Brands & Innovation • Committee of the International Trade Mark Association (INTA) • Committee Member, Malaysian Intellectual Property Association (MIPA) • IP Committee Member, IP Committee of the Malaysian Bar Council • Committee Member, Asia Patent Attorneys Association (APAA) • Committee Member (Branding & IPR), Federation of Malaysian Manufacturers (FMM) • Member, International Bar Association (IBA) • Member, Malaysian Bar

B.Sc (Hons) Law and Chemistry, University of Keele, UK Barrister-at-Law, Lincoln’s Inn Advocate & Solicitor, High Court of Malaya Registered Patent Agent Registered Trademark Agent Registered Industrial Design Agent

Publications:

• Co-authored the Patent chapter of the Thomson Reuters’ “Law and Practice of Intellectual Property in Malaysia” (2025) • Malaysia: An Introduction to Intellectual Property- Chambers and Partners (2024 and 2025) • IP Licensing: Disadvantages to the Licensor (Asia IP 2024) • Analysing the Gender Gap and Diversity in IP (Asia IP 2024) • PCT- The Malaysian Perspective- Lexology (2023) • IP Provisions in the CPTPP- Lexology (2023) • Trends and Developments: The Position of Trademark Disclaimers- Chambers (2023) • Trends and Developments: The POSITA Position-Ordinary Person or Ordinary Skill -Chambers (2023) • Safeguarding Intellectual Property Rights in the Metaverse- Lexology (2023) • Interview on Trends in IP in 2023- Asia IP (November 2022) • Interview on “When IP Goes to War” – Asia IP (April 2022) • Interview on “Data Breaches in the Context of IP Rights – Asia IP (September 2021) • Article on “Moving Images: A new wav of advertisement”- Asia IP (July 2021) • Interview on feature article “Preserving Culture and heritage in a Pandemic”- Asia IP (March 2021) • Interview on feature article “Months into the Pandemic- What has been the effect on IP registration” – Asia IP (March 2021) • Trademark Protection Beyond Borders- Business in Action @ FMM (2020) • Malaysia’s Accession to the Madrid Protocol- Business in Action @ FMM (2020) • Radio Interview on IP Developments in Malaysia in the last decade with BFM Radio (2019) • Interview on the feature article “The Curious Case of the Tongkat Ali Extract Patent” – Asia IP (2019) • How Does Competition Law Interact with IP Law- Managing IP (2018) • IP during Challenging Economic Times – Asia IP (2017) • Business Brief – World Trademark Review (2015 and 2016) • Industrial Design Protection – Asia IP (2013) • Competitive Changes (Competition Act) – Asia IP (2011) • Aiming for an Innovation Economy – Managing IP (2011)