Shoosmiths LLP

Commercial, Intellectual Property , Privacy & Data

Adam is a partner in the Privacy & Data team. He advises clients on commercial matters, with a focus on artificial intelligence, global privacy and data protection, and marketing laws.

Before joining Shoosmiths, he spent five years in-house at J.K. Rowling’s agency and her digital business, Pottermore (now known as Wizarding World Digital), supporting brand protection and managing Pottermore's global data protection compliance. He also acted as Sole Privacy Counsel for WeWork's EMEA region, leading privacy and data protection compliance in the region.

He regularly advises multinational businesses on complex data privacy and AI regulatory matters, including international data sharing arrangements (such as SCCs and BCRs),  AI governance frameworks, EU AI Act role and system assessments, data incident response, data subject complaints and rights requests (including DSARs), data mapping projects, global direct marketing and cookies compliance, negotiating and drafting data transfer agreements, and other compliance issues in respect of the UK/EU GDPR and the EU AI Act.

Adam regularly supports clients through complex privacy, commercial and compliance challenges, combining strategic insight with a practical, solutions-focused approach. He delivers clear, responsive advice tailored to clients' sectors, commercial objectives and regulatory requirements.

Adam also developed SmartSAR, Shoosmiths' managed review solution for DSARs, which helps clients streamline the review process and manage costs effectively.

Adam joined Shoosmiths after five years in-house at J.K. Rowling’s agency, The Blair Partnership, and Wizarding World Digital (formerly known as Pottermore), the digital home of Harry Potter