Ms Karen Elburg > Herzog Fox & Neeman > Tel Aviv, Israel > Lawyer Profile

At the core of Herzog Fox & Neeman‘s contentious IP offering is a deep experience with trademarks. ‘Top-notch IP lawyer’ Karen Elburg, who leads the practice, is a go-to for all trademark matters, and ‘excellent lawyer’ Adar Bengom (Ortal) is particularly well-versed in plant breeders’ rights. The team is highly engaged in trademark protection work such as oppositions, customs enforcement, and domain name recovery for big-ticket international and domestic clients. With particular experience in the arena of online gaming and betting, the team is well-positioned to assist clients in the digital space as well as those in the hospitality and retail sectors. Uriel Mozes and Edward Levdansky are key litigators in the practice, and Gilad Wekselman is also active in various intellectual property and copyright disputes.

The IP team at Herzog Fox & Neeman is prolific in the trademark realm, executing complex filings such as 3D trademarks and protecting clients against infringers. Led by soft IP veteran Karen Elburg who is an ‘unparalleled expert in her field’, the group manages a substantial volume of trademarks for a variety of multinationals and domestic players in consumer goods, fintech, real estate, and more, with notable expertise in online gaming and gambling. Adar Bengom comes highly recommended for her guidance on trademark filing and strategy, and Stav Cohen and Adi Golding are two more names to note.

Led by well-regarded IP practitioner Karen Elburg, the agile team at Herzog Fox & Neeman is equipped to help clients navigate IP-intensive transactions, mergers, and acquisitions, and is experienced in advising clients on commercial aspects of IP. The firm is regularly instructed by local and multinational companies from a wide array of industries from media to med-tech, with a noteworthy specialism advising gaming and e-commerce clients. Adar Bengom is contacted for her broad expertise, particularly in plant breeders’ rights, and Orli Gal comes highly recommended for transactions and licensing deals in fintech, biotech, and agrotech – amongst others. Another team member is Dan Sharot, who is highly experienced in advising a variety of tech startups and research institutions.