CONGRATULATIONS you have
manufactured a new craft beer and people love it! You have an
interesting name and a creative logo that you apply to your craft
beer...but is your brand protected?
As an example, let's say you are manufacturing craft
beer using the product name STICKMEN together with your very own
unique and distinctive logo i.e. 
Why should you protect your STICKMEN brand?
If you don't protect your STICKMEN brand of craft beer
that everyone loves, someone else will beat you to it and try and
obtain intellectual property protection for it themselves –
especially when your brand gains in popularity. A clash will result
which could be avoided by securing trade mark protection timeously
for your product name and logos.
