Firms To Watch: Intellectual property: local firms

IP-focused firm D & N International is led by trademark and copyright expert Hang TT Dang and patent and industrial design specialist Thuy TH Dang. The practice advises clients on matters concerning the registration and enforcement of IP rights.

Intellectual property: local firms in Vietnam

Bross & Partners

The IP team at Bross & Partners has demonstrable experience in litigation involving trademarks, copyright and patents. Le Quang Vinh leads the practice and acts for domestic and international companies on contentious and non-contentious mandates concerning patents, trademarks, design, copyright and domain names. Senior associates Nguyen Khanh Linh and Hoang Thi Nhan are key figures in the team.

Practice head(s):

Le Quang Vinh

Other key lawyers:

Nguyen Khanh Linh; Hoang Thi Nhan

Key clients

Masan Consumer Corporation





Phin Deli


Phuc Long Heritage






One Mount Group



Trung Nguyen Coffee Corporation


Bim Group


Meat Deli

Hopo International


TIMO bank

Masan Brewery

Nova F&B

Pho Thin




Binh Ly


Minh Phu

IPMAX Law Firm

IP boutique IPMAX Law Firm advises across the entire spectrum of contentious and non-contentious matters, from registration and due diligence, to enforcement and prosecution. The group is also adept at conducting technology transfers, drafting franchising and licensing agreements, and handling IP-related commercial transactions. Praised as ‘exceptional’, founder and managing partner Son Doan leads the practice, with considerable experience in mandates involving patents, trademarks, industrial designs and copyright. Other key contacts in the team include Thanh Tran, who heads the filing and prosecution practice, patent expert Tuan Trinh, Thao Nguyen and Duc Duong, both of whom have demonstrable expertise advising on enforcement issues.

Practice head(s):

Son Doan

Other key lawyers:

Tuan Trinh; Thanh Tran; Duc Duong; Thao Nguyen


‘Son Doan is exceptional, always gets the best outcome and is full of creative ideas.’

Vision & Associates

The IP team at Vision & Associates has demonstrable experience advising on matters concerning patents, designs, trademarks and copyrights across a wide range of sectors, from consumer goods to healthcare. Managing partner Pham Nghiem Xuan Bac skilfully handles enforcement and registration of IP rights as a registered patent and trademark attorney. Patent attorney Nguyen Nguyet Dzung co-leads the group alongside patent and trademark attorney Do Quang Hung, who is noted for his expertise in the enforcement of IP rights and related disputes. Nguyen Thi Thu Ha is another key contact in the team and advises on IP rights across various jurisdictions, including Vietnam, Laos, and Cambodia.

Practice head(s):

Pham Nghiem Xuan Bac; Do Quang Hung; Nguyen Nguyet Dzung

Other key lawyers:

Nguyen Thi Thu Ha

Key clients

Europe Brands Sàrl

Jaspal Company Limited

KORIAN Société anonyme

D.r.e.a.m H.o.u.s.e Education and Training JSC

Daikin Industries, Ltd.

Off-White LLC

Bekaert Advanced Cords Aalter NV

FTE automotive GmbH

KOSÉ Corporation

Work highlights

  • Advised Jaspal Company on raid against a warehouse stockpiling counterfeit “LYN” handbags.
  • Advised Korian SA in deleting the subdomain name containing an infringing element.
  • Advised Daikin Industries on opposition against the trademark application for “Daikin”.

Ageless IP Attorneys

Ageless IP Attorneys handles a variety of matters for local and international clients, focusing strongly on the filing, registration and protection of trademarks. Nguyen Duc Xuan is a key figure in the ‘responsive and reliable’ team and leads on many of the firm’s IP litigation matters.

Other key lawyers:

Nguyen Duc Xuan; Nguyen Thi Thanh Van; Pham Thi Ngoc Thuy; Pham Thi Tuoi; Doan Thi Dinh; Nguyen Thi Khanh Linh


‘Ageless IP Attorneys & Consultants always provide practical and professional suggestions to help clients seek their IP protection in Vietnam in an efficient and timely manner.’

‘The team is responsive and reliable.’

‘Nguyen Duc Xuan is keen to provide professional services of excellent quality in a responsive and responsible manner.’

Key clients

Honda Motor Company

CJ Corporation

Lotte Corporation

Kookmin Bank

Doosan Corporation

Compucase Enterprise Co

Eaton Corporation

FrieslandCampina Nederland B.V.

G4S Global

Musidor B.V.


Hanatour Service Inc

Work highlights

  • Advised Musidor B.V to successfully oppose the registration of the trademark that imitates the logo of Rolling Stones.
  • Advised Eaton Corporation to handle the use of fake Certificate of Origin for goods bearing trademark “SANTAK” in Vietnam.
  • Advised G4S Global on how to handle the company name that infringed upon IP Rights of trademark “G4S” in Vietnam.

ASL Law Firm

Housing a team of ‘experienced IP lawyers’ASL Law Firm assists clients with the filing and registration of trademarks and designs, in addition to the enforcement of IP rights and resolving patent infringements. Founder and managing partner Pham Duy Khuong leads the team and senior lawyer Nguyen Thuy Chung, who is praised as ‘a star in the field of IP’, is a key contact.

Practice head(s):

Pham Duy Khuong

Other key lawyers:

Nguyen Thuy Chung


‘ASL LAW has a team of multinational lawyers and always brings effective advice with timely consulting time and reasonable costs.’

‘A team of experienced IP lawyers, knowledgeable about intellectual property law in Vietnam.’

‘ASL LAW has long been known as a prestigious intellectual property law firm in Vietnam, distinguished by its knowledge of domestic and international intellectual property law.’

Key clients


Unleashed Brands

IRD Global

PT. Jaykay Files Indonesia

CompAsia Group

Gia Bao Joint Stock Company

Sweet Bee Farm Co., Ltd.


POSCO Vietnam

Franoma Co.

McGeary Cukor LLC

AAA Ipright

Vukina & Partners

Conkle, Kremer & Engel

Guangzhou Starnest IP services Co., Ltd

Work highlights

  • Reviewing BB Global’s Franchise Agreement and registering in MOIT.
  • Assisting Gia Bao Joint Stock Company in filing a trademark application in Vietnam, Singapore, China, Japan, and the US.
  • Assisting Unleashed Brands in overcoming a trademark refusal.


SB LAW advises domestic and international clients on a range of trademark, patent, industrial design and copyright matters, including licensing and franchising, technology transfer agreements, enforcement and litigation, as well as anti-counterfeiting proceedings. Nguyen Thanh Ha is a key name.


‘SB Law’s experience in specific areas, together with reasonable prices, make the firm competitive when compared with others. The team is nice, responsive and provide a good consulting service.’

Key clients

EB Services Company

Tin Nghia Corporation

Early Start JSC

Electronics Communications Technology

Investment Development Joint Stock Company

Elsa Company

Bumhan Industries

VCC Vietnam Co.

Couple Group

Saigon Binh Tay Beer Group Joint Stock Company

Jones & Co

Mekong Capital Advisors

Wheel Pros, LLC.

Premium Olaben

Alfred & Jason International Patents and Trademarks

Latscha Schoellhorn Partner AG

Sheridan Ross PC

Asian Pacific Int’l Patent & Trademark Office

Otello Law Firm

BananaIP Counsels


Mederos Legal, PLLC

Work highlights

  • Represented Early Start in proceedings with trademark registrations in Indonesia and Thailand.
  • Advised Muddy Waters, LLC in registering their 05 trademarks in Vietnam.
  • Advised Thien Sinh Joint Stock Company on trademark registration in Laos.