TMT and IP in Iceland

Lex Law Offices

The IP team at Lex Law Offices has ‘superb skills and knowledge of IP law’, acts ‘very professionally at all times’ and provides ‘quick and competent responses to all questions’. Focusing on trade marks, Hulda Árnadóttir and senior associate María Kristjánsdóttir  manage the IP portfolios of Iceland’s largest dairy producer MS Iceland Dairies, Coca-Cola European Partners Ísland and tour operator Reykjavik Excursions. Representing clients in unprecedented IP cases before Icelandic courts, Erla S Árnadóttir is a key contact for contentious matters regarding copyright infringement. Other clients include Florealis and Vodafone Iceland.


Appreciated for their ‘ability to reach clients, listen to them and guide them’, the lawyers at LOGOS handle both contentious and non-contentious IP and TMT matters. Department head Hjördís Halldórsdóttir, assisted by senior associate Freyr Snaebjornsson, successfully represented Síminn—the largest Icelandic telecom company— in a landmark case concerning copyrights and media law before the Supreme Court; the dispute concerned the non-linear distribution of the television broadcast of TV station Skjárinn (now Sjónvarp Símans). Ragnar Tómas Árnason acted for Post and Telecom Administration in a case concerning a severe data breach. Specialising in IT and data protection, the ‘pleasant and very thoroughÁslaug Björgvinsdóttir imparts ‘a full understanding of the legal process, all potential outcomes and related costs’ to clients. Árni Vilhjálmsson is another key contact.

Sigurjónsson & Thor ehf.

Dealing with all aspects of IP law, including representation before the relevant courts and authorities, boutique IP firm Sigurjónsson & Thor ehf. focuses on trade marks, copyrights and unfair competition. The team, which is ‘resourceful and efficient, with exceptional legal knowledge’, is also recognised for being ‘very good at finding points of focus’ and ‘putting efficient strategies together’. The ‘extremely talented Valborg Kjartansdóttir and Magnús Hrafn Magnússon, who head the department together with the highly regarded Magnús Haukur Magnússon, represented Apple in the successful overturn of the refusal by the Patent Office to register the words ‘app store’ on the ground that the phrase does not meet the criteria of distinctiveness. Other high-profile clients include Novartis, Tesla and Mattel.

ADVEL Attorneys at Law

ADVEL Attorneys at Law advises firms on general IP matters including trade mark and patent registrations, negotiations of licence agreements and infringements of IP rights. Practice head Kristinn Hallgrímsson and senior associate Davíð Örn Sveinbjörnsson are key names.

Arnason Faktor

Arnason Faktor’s IP department is headed by Ásdís Magnúsdóttir, who led advice to Merck, Sharp & Dohme on issues regarding a supplement protection certificate with a period of negative term. Gunnar Örn Harðarson is highly recommended. The firm's patent expertise was bolstered by the arrival of Þorlákur Jónsson, who was previously director of IP at deCode genetics.

Réttur – Adalsteinsson & Partners

At Réttur – Adalsteinsson & Partners, Sigríður Rut Júlíusdóttir heads the IP department together with Ragnar Aðalsteinsson. Highlights included acting for the Icelandic Writers’ Association and representing Stundin Publishing in cases concerning free speech and freedom of the media. Sigrún Ingibjörg Gísladóttir is also noted. Other clients include the Icelandic National Symphony Orchestra, the National Theatre and Reykjavík Theatre.


The IP practice at BBA//Fjeldco is headed by the ‘fantasticHafliði Kristján Lárusson. The firm advises a wide variety of clients on general TMT, IP and data protection issues arising in the fields of online banking, biotech investment and online travel services.


Juris provides general IP support to clients including large telecom companies, such as Míla and Síminn, but also handles matters for innovative, rapidly growing start-ups. The ‘knowledgeableAndri Árnason is a key contact.