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The Legal 500 Hall of Fame Icon The Legal 500 Hall of Fame highlights individuals who have received constant praise by their clients for continued excellence. The Hall of Fame highlights, to clients, the law firm partners who are at the pinnacle of the profession. In Europe, Middle East and Africa, the criteria for entry is to have been recognised by The Legal 500 as one of the elite leading lawyers for seven consecutive years. These partners are highlighted below and throughout the editorial.
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Iceland > TMT and IP > Law firm and leading lawyer rankings


Index of tables

  1. TMT and IP
  2. Leading individuals
  3. Next generation lawyers

Leading individuals

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Next generation lawyers

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Who Represents Who

Find out which law firms are representing which TMT and IP clients in Iceland using The Legal 500's new comprehensive database of law firm/client relationships. Instantly search over 925,000 relationships, including over 83,000 Fortune 500, 46,000 FTSE350 and 13,000 DAX 30 relationships globally. Access is free for in-house lawyers, and by subscription for law firms. For more information, contact


Lex Law Offices‚Äô IP practice successfully represented Mj√≥lkursamsalan (MS Iceland Dairies) in obtaining injunctions that prevent two Finnish companies from using its registered trade mark. Practice head Erla √Ārnad√≥ttir is advising several plaintiffs in claims for copyright infringement of drawings used in advertisements during the 1940s and 1950s. Hulda √Ārnad√≥ttir is a key contact for trade mark law and represented GAMMA and √ćslandsstofa in trade mark disputes. Clients also include Coca-Cola European Partners, Reykjav√≠k Excursions and Samherji.

Hj√∂rd√≠s Halld√≥rsd√≥ttir heads the practice at LOGOS, which advised S√≠minn on an injunction to prevent Fjarskipti recording and distributing the telecom company‚Äôs content. It is also representing the Post and Telecom Administration (PTA) in a dispute concerning whether compensation claims against Farskipti fell within the PTA‚Äôs jurisdiction. Key contact √Ārni Vilhj√°lmsson defended Emmess√≠s in a trade mark dispute. Newly promoted partner √Āslaug Bj√∂rgvinsd√≥ttir is highly regarded for her IT and data protection expertise.

The boutique IP firm Sigurj√≥nsson & Thor ehf. has particular expertise in trade mark, copyright and unfair competition law. It represented the owners of the well-known restaurant chain Sushisamba in the landmark case for interpreting ‚Äėbad faith‚Äô under Icelandic trade mark law. Co-heads of the team Magn√ļs Haukur Magn√ļsson and Valborg Kjartansd√≥ttir are highly regarded. Magn√ļs Hrafn Magn√ļsson is an ‚Äėoutstanding lawyer‚Äô. Clients include, Starbucks and FIFA.

The ‚Äėexcellent‚Äô team at ADVEL Attorneys at Law represent Polyhudun both in a trade mark infringement claim and in responding to a claim of voidance of the trade mark before the Icelandic Patent Office. Practice head and senior associate Dav√≠√į Orn Sveinbj√∂rnsson is recommended for his knowledge of international IP rights in the pharmaceutical and biotechnology industry. Clients include Bayer, Calor and Sena Entertainment.

Arnason Faktor‚Äôs IP group represented the Ministry of Foreign Affairs in challenging Iceland Foods‚Äô European-wide trade mark for the word ‚ÄėIceland‚Äô. It also acted for Merck & Co before Iceland‚Äôs Supreme Court on the negative term calculation for a supplementary protection certificate. Managing partner Gunnar √Ėrn Har√įarson is a key contact for patents and √Āsd√≠s Magn√ļsd√≥ttir for trade marks. Clients include Amazon, Icelandair and Starship Technologies.

R√©ttur ‚Äď Adalsteinsson & Partners provides an ‚Äėexcellent service‚Äô with ‚Äėquick response times, good knowledge and value for money‚Äô. The team represented Fr√©ttat√≠minn and Stundin on matters concerning free speech. It also advised the Icelandic Symphony Orchestra and the National Theatre on IP matters. Key contacts include Ragnar A√įalsteinsson and Sigridur Rut J√ļliusdottir, who is board member of the Copyright Committee advising the Icelandic Ministry of Science, Education and Culture.

Juris‚Äô clients include large telecom companies S√≠minn and M√≠la. Within the media sector, it advises √Ārvakur and represented R√öV on matters relating to journalistic freedom of expression. The group is also instructed by Dr√≠fa, the owner of clothing brand Icewear, in a claim against two retailers for allegedly copying its designs. The ‚Äėexperienced and knowledgeable‚Äô Andri √Ārnason is a key contact for telecoms and IT.

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