Interview with: Richard Greenaway, CEO
Anderson Lloyd | View firm profile
Anderson Lloyd CEO Richard Greenaway explains how the firm is leading the way for the future.
What do you see as the main points that differentiate [law firm name] from your competitors?
At Anderson Lloyd, having been established in 1862, we recognise our responsibilities as custodians of a multi-generational firm, taking care of our people, community and environment. We provide an inclusive workplace, with strong focus on staff wellbeing.
We drive positive change, leading the way as one of the first law firms to become Toitū carbonzero accredited, as well as being a Living Wage Employer and a foundation signatory of the NZLS Gender Equality Charter.
We are committed to the principles of Te Tiriti o Waitangi. Like many New Zealand organisations we are on a journey to understand how we can better uphold this commitment to our founding document and our indigenous people. We have partnered with NAIA – a whānau-owned company committed to helping New Zealand businesses engage meaningfully with Māori to develop a deeper understanding and awareness of te ao Māori (the Maori world view).
Which practices do you see growing in the next 12 months? What are the drivers behind that?
We have a strong corporate and commercial team who will continue to grow and work on leading projects.
Our Carbon, ETS and climate change team includes some of our younger partners and tie in well with the sustainability initiatives that we have at a firm level. Our Resource Management practice will continue to grow with upcoming new legislation, and our Employment Team are seen as Thought Leaders in the Employment Law space and articles and opinions have been sought after (especially during the pandemic).
What’s the main change you’ve made in the firm that will benefit clients?
We are a leading New Zealand law firm focused on achieving the best possible outcomes for our clients, with a history of supporting the industries that make New Zealand successful.
Our lawyers are widely recognized for their expertise and the value they deliver, particularly in a pragmatic, business-friendly way. Located in four key economic centers around the country we have more than 150 partners and staff across our offices. We have built cross-practice teams to focus on key strategic areas collaboratively, such as energy and resources, agribusiness and tourism.
Is technology changing the way you interact with your clients, and the services you can provide them?
Yes. Our approach to innovation and adapting to changing times has consistently led to Anderson Lloyd being recognized as industry leaders and we are proud to achieve our ambitions while supporting our clients, our people and our communities. Our staff and systems are fully set up to work from anywhere to the benefit of clients resulting in no downtime during the pandemic. We are using modern automation and AI tools such as Josef and Luminance to provide efficiencies for clients.
Can you give us a practical example of how you have helped a client to add value to their business?
Aratu Forests partnership and the benefits it will bring to the community is a long term partnership, which will enhance sustainability and biodiversity of the site and region.
Anderson Lloyd has helped one of the country’s largest forestry plantation owners to broker a deal to plant native trees on unusable land, creating permanent buffers alongside waterways. The 90-year agreement between Aratu Forests and LandNZ means that native trees will be planted on otherwise unusable stretches of land across 33,000 hectares of forestry plantation, mostly in the Gisborne region. Biodiversity and sustainability are becoming an attractive selling point for both investors and lenders, and this is a growing part of Anderson Lloyd’s business.
Dan Williams, Partner at Anderson Lloyd said that “Ten to 15 years ago, Aratu might have left the unusable forestry land, but now, we can help our clients realise value that’s more than just economic.”
Are clients looking for stability and strategic direction from their law firms – where do you see the firm in three years’ time?
Consistency of service and depth of offering is incredibly important to our clients. Ensuring we can operate wherever and whenever, provide the expertise they require across a range of disciplines and have the ability to scale up in busy times are key drivers for us. Having grown from a small to mid, and now large sized law firm, we have grown with sustainability in mind. We endeavour to represent the communities in which we operate with an innovative partnership, 25% of whom are under 40 years old, and maintain one of the highest percentages of women equity partners of any NZ law firm at 42%.