Interview with: Essa Mohammed Al Sulaiti, Chairman
Essa Al Sulaiti Law Firm | View firm profile
What do you see as the main points that differentiate Essa Al Sulaiti Law Firm from your competitors?
Essa Al Sulaiti Law Firm chooses its core values and do them better than anyone. We put Our Clients first. Always. For my employees and myself this does not only mean using the generic standard legal procedure most use. It means using the best methods of communicating and making Our Client feel more at ease, whilst allowing my Legal Team to obtain the best possible outcome for Our Clients. When Our Client chooses us and gives us the opportunity to provide them with any sort of legal assistance, they know they are receiving the best possible care.
I have tried my best to make ESLF a diverse one, but at the same time, we do have a specialty. Our Clients value the fact that we are specialized in sports law.
ESLF, always aimed to be innovative, a firm that keeps on pursing greater lengths to provide Clients with the best possible outcome. We do not sit back and enjoy the ride, but move onto the next best thing, always trying to figure out what the law has in-store for us before our competitors. We have grown our legal services in line of what the up and coming market has been indirectly requesting.
Lastly, I have always wanted my Firm to be one of patience, which may indirectly be seen as the opposite of innovative, however I believe that working too fast will put Our Clients at risk and not represent them as well as they should have been. We maintain the integrity of each Client and therefore, in return we receive their trust and unyielding loyalty.
Which practices do you see growing in the next 12 months? What are the drivers behind that?
I believe the main practice that will grow over the next 12 months will be sports related of course. Qatar is hosting the World Cup 2022 and therefore, Sports will be the most sought out topic in the market as a whole. Luckily it is what we are specialized in and we imminently wait to provide what we can to all individuals and companies who require Sports Legal Services.
What’s the main change you’ve made in the firm that will benefit clients?
I have created a new rule that states that my employees will release regular updates on progress to Our Clients. My goal is to make Our Clients feel safe by having my employees implement Client Management Skills. Additionally, I have put ESLF on track to implement the ISO 9001 for Quality Management System, this will help keep my Clients confident of our abilities to provide top-tier services. Lastly, I have done my best to implement an atmosphere of transparency, to eliminate any doubt within my Clients thoughts and strengthen the relationship with the Client and ESLF.
Is technology changing the way you interact with your clients, and the services you can provide them?
Of course, since the COVID-19 Pandemic hit, we use a variety of technological equipment in order to liaise and/or educate Clients and/or potential Clients. We have had many Webinars online, with a Q&A, where my employees conducted a presentation regarding the Labour Law of Qatar. The audience would write their question down on the Zoom Q&A and my employees would later proceed to answer them. Furthermore, we are receiving & conducting meetings via zoom and teleconferences due to the Pandemic. Considering this, it is safe to say that we can provide services to Our Clients, without them ever having to set foot in the office if that is what they wish. However, it is my personal view that it is best to meet at least once in person, because the emotional and human contact can speak a lot louder than electronic words. Nevertheless, this is just my humble opinion.
Can you give us a practical example of how you have helped a client to add value to their business?
We have a variety of practical examples we can use, but the most notable one is that fact that ESLF has managed to obtain a 100% ownership Company for a Foreign Company under the Foreign Investment Law. It is evident that this adds value to the company since it does not require a Qatari Local Partner and they are established in Qatar for any period, to work and bid on project and have full autonomy over their company.
Additionally, we have managed to secure certain projects for Our Client, which ended up yielding a tremendous amount of profit.
Are clients looking for stability and strategic direction from their law firms – where do you see the firm in three years’ time?
In my opinion yes, they are indeed looking for stability and strategic direction. They come to us because they are lost and they would like a professional input on how to grow their business in a legal manner and accordingly the best strategy to do so. It is not always litigation and court cases, ESLF is much more than that, because we aim not only to get Our Clients out of jams, but additionally expand their businesses and horizons and see them prosper. My dream is for my Clients to have unrelenting trust ESLF and in-turn ESLF to provide impeccable services, which none can rival. I know that this is very optimistic, but I have been taught that by working hard and being honest, you can travel unmeasurable amount of distances, professionally speaking.
In 3 years, I would like to think that we would have accelerated our digitization by implementing new technology and attempting to only use soft copies and digital documents. We would have evolved our customer relationship and services largely. I would like to think that this pandemic has made us adapt and become easily available, even at the sanctuary of our own home. I aim to build an ever-stronger trust with my clientele and have an increase of work and additional employees.