Ashima Dayal > Davis+Gilbert LLP > New York, United States > Lawyer Profile
Davis+Gilbert LLP Offices
1675 BROADWAY
NEW YORK, NY 10019
NEW YORK
United States
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Ashima Dayal
Work Department
Intellectual Property + Media | Advertising + Marketing
Position
Partner
Career
Ashima Dayal has more than 25 years of experience guiding clients through legal challenges in their media and marketing activities. She works closely with book and magazine publishers, authors, filmmakers, consumer goods companies, advertising agencies, designers and other individual creative professionals to protect their content and defend their use of third-party material when disputes arise.
Ashima’s clients need practical answers. When considering the use of third-party content in a book, film, commercial or other production, she weighs legal issues against business realities. Her thorough, meticulous research informs tailored and concise responses that equip busy in-house teams to make smart decisions. She understands the vast difference between whether a proposed action is permissible and whether it’s advisable, and helps clients quantify the real risk at hand.
When claims arise, publishers, authors, filmmakers, consumer goods companies and advertising agencies benefit from Ashima’s effectiveness in guiding clients through copyright, right of publicity and defamation disputes. She draws on her knowledge and experience to position clients to act efficiently and strategically. Her skillful negotiation tactics settle claims favorably; in fact, she’s been known to shut down claims with a single masterful letter.
Before becoming a lawyer, Ashima gained invaluable television and film industry insight working for a network news division, a network marketing division, and an entertainment PR company. Her academic background in art history gives her an edge when advising clients on the risks posed by their art-infused creative content, and when defending copyright claims.
Education
Columbia Law School, J.D., James Kent Scholar (1995-1996), Harlan Fiske Stone Scholar (1993-1995), 1996; Columbia College, B.A., 1989
Lawyer Rankings
United States > Intellectual property > Copyright
Davis+Gilbert LLP‘s intellectual property and media team handles a wide range of issues related to the creation, protection, enforcement and use of IP. Based in New York, the firm is a leading provider for marketing and advertising firms, taking an industry-focused approach to safeguard the copyrights of the firm’s diverse client base including consumer goods, fashion, food and beverage. The team is headed by Ronald Urbach
, an expert in advertising and marketing services. Marc Rachman brings expertise in matters involving IP infringement cases, specializing in disputes concerning music, photo, pictorial, sculptural and literary works. Guy Cohen leverages his practical knowledge as a trial lawyer and years of litigation experience in the IP practice to offer business-focused solutions to clients in media, manufacturing and retail. Sara Edelman counsels content creator, advertising agency, and fashion company clients on copyright issues in the creation of brand content. Ashima Dayal has great experience working with media and marketing clients through disputes regarding their content and use of third-party material. All named lawyers are based in New York.