Mr Thomas Jirgal > Loeb & Loeb LLP > Chicago, United States > Lawyer Profile

Loeb & Loeb LLP‘s advertising disputes practice is jointly led out of New York and Chicago by advertising experts David Mallen and Thomas Jirgal, respectively. The firm is the go-to for NAD disputes work, regularly representing advertisers in a variety of issues from comparative and environmental claims to disputes involving native advertising, product packaging and pricing. The team is well-versed in all types of NAD procedures including complex track which it has actively assisted clients with since its inception in 2020. The firm also represents clients in advertising litigation outside of the NAD such as Lanham Act litigation, consumer class actions and FTC investigations. Jirgal has acted as lead counsel for advertising clients before the NAD for a wide range of industries including entertainment, communications, consumer goods and personal care. Mallen utilizes his previous experience as former deputy director of the NAD to defend and challenge NAD claims. In Chicago, Libby O’Neill focuses on advertising claim substantiation and disputes as well as promotions.