Mr David Mallen > Loeb & Loeb LLP > New York, United States > Lawyer Profile

Loeb & Loeb LLP
NEW YORK, NY 10154
United States
David Mallen photo

Work Department

Advanced Media and Technology


Partner and Co-Chair, Advertising Disputes; Chair, Retail & Consumer Brands


David Mallen is an advertising and media attorney who focuses his practice on helping marketers from a variety of industries with national advertising campaigns, analysis of claim substantiation issues, compliance with consumer protection law, and resolution of advertising disputes.

An experienced trial lawyer, David represents clients in all phases of litigation in state and federal court and in alternative dispute resolution. As former deputy director of the National Advertising Division of the Council of the Better Business Bureau, he has extensive experience working with advertisers to both defend and challenge claims before the NAD, the National Advertising Review Board and other self-regulatory bodies. David also represents clients in investigations before the Federal Trade Commission and state agencies.

David has particular experience providing legal guidance on the advertising of information technology, telecommunication services, food and beverages, consumer household products, OTC drugs, dietary supplements and financial services. Additionally, he counsels clients on advertising, regulatory and privacy issues in social media and mobile platforms, including influencer marketing. He also has deep knowledge of matters involving sophisticated product testing, consumer surveys, and “green” claims in advertising and marketing.

Known for his practical approach and deep knowledge of his clients’ competitive business landscapes, David works to help marketers and advertisers think several steps ahead to develop effective campaigns and avoid or overcome competitive or regulatory challenges.


Albany Law School, J.D.
Cornell University, B.S.

Lawyer Rankings

United States > Media, technology and telecoms > Advertising and marketing: litigation

(Leading lawyers)

David MallenLoeb & Loeb LLP

Loeb & Loeb LLP has an all-round approach to advertising and marketing, offering assistance during the development, approval and defense of advertising and marketing content, with an emphasis on regulatory matters. David Mallen in New York and Thomas Jirgal in Chicago are the key names in the department; both act as co-chairs and worked as deputy directors at the National Advertising Division and have therefore significant expertise in claims before the NAD, including comparative, environmental, pricing and performance claims, among others. Chicago’s Brian Heidelberger heads the advertising, marketing and promotions group and is known for his activity representing brands and agencies in the marketing of their products and services.