Mr David Mallen > Loeb & Loeb LLP > New York, United States > Lawyer Profile
Loeb & Loeb LLP Offices
345 PARK AVENUE
NEW YORK, NY 10154
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Mr David Mallen
Advanced Media and Technology
Co-Chair, Advertising Disputes; Co-Chair, Retail & Consumer Brands
David has particular experience providing legal guidance on the advertising of information technology, telecommunication services, food and beverages, consumer household products, OTC drugs, dietary supplements and financial services. Additionally, he counsels clients on advertising, regulatory and privacy issues in social media and mobile platforms, including influencer marketing. He also has deep knowledge of matters involving sophisticated product testing, consumer surveys, and “green” claims in advertising and marketing.
Albany Law School, J.D.
Cornell University, B.S.
Loeb & Loeb LLP‘s competitor versus competitor-focused practice spans its New York and Chicago offices, which house co-chairs David Mallen and Thomas Jirgal respectively. Mallen, a former deputy director of the National Advertising Division, is particularly notable for his work in relation to green or environmental claims, product testing, consumer surveys, and social media or influencer issues, as well as receiving instructions in the field of FTC and state regulatory investigations. Jirgal, meanwhile, focuses more on technological claims involving testing and statistical analysis, along with consumer perception issues in relation to implied claims. More broadly, the team handles federal Lanham act litigation, NAD representation and related appeals, along with its work in advertising-related IP, class actions, and investigations.
Top Tier Firm Rankings
- Media, technology and telecoms > Advertising and marketing: transactional and regulatory
- Intellectual property > Copyright
- M&A/corporate and commercial > M&A: middle-market (sub-$500m)
- Tax > Not-for-profit (nonprofit and tax exempt organizations)
- Media, technology and telecoms > Advertising and marketing: litigation
- Media, technology and telecoms > Outsourcing
- Media, technology and telecoms > Telecoms and broadcast: transactional
- Media, technology and telecoms > Cyber law (including data privacy and data protection)
- Industry focus > Sport
- Intellectual property > Trademarks: non-contentious (including prosecution, portfolio management and licensing)
- Media, technology and telecoms > Media and entertainment: litigation
- Real estate > Real estate
- Tax > US taxes: non-contentious
- Dispute resolution > Corporate investigations and white-collar criminal defense