Avv Rita Tardiolo > Bird & Bird > Milan, Italy > Lawyer Profile

Bird & Bird
VIA BORGOGNA 8
20122 MILANO
Italy
Rita Tardiolo photo

Work Department

Intellectual Property

Position

As a partner in our Milan-based Intellectual Property practice, I focus on trademarks, Protected Designation of Origin (PDO), advertising, unfair competition and consumer protection law, assisting both domestic and international clients with contentious and non-contentious matters. I am also the co-head of our international sub-sector Luxury, Fashion & Retail within the Retail & Consumer group.

I assist clients in trademark contentious and non-contentious issues and I assist many Consortia in several out-of-Court actions and judicial proceedings regarding the protection of the respective PDO against violation in Italy as well as in several foreign jurisdictions.
I have a considerable expertise on influencer marketing, talent, creative and production agreements and I advise marketing agencies and brands on advertising campaigns across all digital and non-digital media, sales promotions, loyalty programmes, prize competitions, pricing requirements and complaints before regulators such as the Italian Competition Authority (ICA) and the Italian Advertising Standards Authority.
I also advise clients on website terms and conditions, terms and conditions of sale and e-commerce requirements and on the designing of customer journeys.
I co-conceived the project NEXT® – New Generation Excellence Training, a training programme focused on soft skills for the next generation of general counsel.
I am a native Italian speaker and am fluent in English. I contributed to the opening of the Italian office in 2003.

Lawyer Rankings

Italy > Industry focus: Luxury goods

Utilising an interdepartmental team of experts, Bird & Bird advises luxury fashion retailers, with particular strength in IP matters. The firm is well-versed in the management of multi-jurisdictional trade mark portfolios. It is also experienced in issues surrounding consumer law as well as tech affecting the retail sector. The ‘outstanding’ Massimiliano Mostardini leads the team alongside Rita Tardiolo, experienced before the Italian Competition Authority and Italian Advertising Standards Authority, and Giovanni Galimberti, who advises on patents, trade marks and copyright issues.

Italy > Intellectual property

(Next Generation Partners)

Rita Tardiolo  – Bird & Bird

Bird & Bird remains a top choice for multinationals and large domestic companies from an assortment of sectors seeking assistance with contentious and non-contentious intellectual property rights matters. The flexible practice handles cross-border patent matters for innovation-heavy industries like tech and pharma, as well as brand protection, trade mark portfolio management and copyright advice for clients in the gaming, media, sports, luxury goods, and other consumer spaces, and has developed a strong reputation for its work protecting geographical indications for iconic foodstuffs like Prosecco. The sizeable team, which houses its own trade mark and patent filing practice, is led by two highly experienced IP practitioners: the ‘extremely skilled’ Giovanni Galimberti, and the ‘business-oriented’ Massimiliano Mostardini. Other key individuals include patent attorney Antonella De Gregori, whose work covers non-contentious IP matters in the pharma and chemicals sectors; trade secrets, patents, trade marks and designs specialist Edoardo Bàrbera; Fulvio Mellucci, whose broad practice touches issues relating to 3D trade marks; and Rita Tardiolo, who is a key contact for trademark issues and work concerning Protected Designations of Origin (PDO). Claudia Ricciardi is active in transactional IP assistance, particularly in the life sciences space, Elisabetta Bandera is experienced across a variety of IP issues, and Arturo Leone leads on copyright matters, an area where associate Daniele De Angelis is also appreciated.