As technology becomes more sophisticated and developed over time, traders are trying to keep up by digitalising their presence and, at the same time, simplifying the ways in which they interact and transact with customers through a borderless business platform that targets a – geographically – limitless customer base. This in simple terms describes the concept of e-commerce. E-commerce draws on different technologies (e.g. internet marketing, online transaction processing, electronic money transfers, mobile commerce etc) and involves a number of legal issues that will have to be addressed by a trader, including issues of intellectual property, cookies, marketing and sales promotions, consumer protection, data privacy and payment services.
Having worked with few of the biggest names in e-commerce including, retail platforms in fashion, technology giants and luxury goods manufacturers, we would be pleased to share our expertise with you and assist with everything that is e-commerce/technology related, such as:
- domain name registration and protection;
- intellectual property, including software licensing, copyright protection and infringement;
- marketing activities, including advice on rules relating to sales promotions (competitions and draws) and marketing communications;
- consumer protection, including advice on laws and regulations applying specifically to e-commerce and sales of goods to consumers, e.g. terms of sale and delivery, rules on provision of information, cancellation and return of goods, guarantees of goods, complaint handling etc;
- data privacy and protection applying specifically to e-commerce;
- payment instruments and systems (PSPs) for e-commerce purposes; and
- how to best structure your website and perform business activities therefrom.