Interview with: Mr Ali Guden, Founding Partner
Guden International Law Firm | View firm profile
Founding Partner Ali Guden explains how the firm is adapting to the clients changing needs
What do you see as the main points that differentiate Guden International Law Firm from your competitors?
Our aim is to understand our clients’ business. We know every business’ needs are unique so we would like to add value to their already established business even more. We also give our best to provide uncompromising quality and result-oriented advice to achieve the highest satisfaction from our clients. Furthermore, we continuously try to improve ourselves as an individual and as a professional to remain different and attractive to our clients.
Which practices do you see growing in the next 12 months? What are the drivers behind that?
We are expecting IT Law and Technology Law will be the key fields for future interest of our clients. With the unprecedented times like these such as COVID-19 pandemic made a huge impact on how we work and how our client’s businesses alter with such circumstances, we understood the importance of technology and information alter together. As Guden International Law Firm is a member of International Technology Law Association, we first hand see the changes around the world to become a digital environment.
What’s the main change you’ve made in the firm that will benefit clients?
We are seeing more litigation-based cases and disputes in which we expanded our Litigation Team with new additional Associates to join Guden. We have diversity in our firm in which our clients can benefit the diverse field experiences from our firm.
Is technology changing the way you interact with your clients, and the services you can provide them?
Of course! We are not remaining the same. We are continuously improving and learning the new world every day. We have multinational clients in which we have to adapt to new changes around the world. With COVID-19 Pandemic we understood the importance of digitalized day to day activities. We have a digitalized system in which we could easily connect with our clients and other inquiries we have from our clients as well as potential clients.
Are clients looking for stability and strategic direction from their law firms – where do you see the firm in three years’ time?
Most of our clients has a specific need or idea to achieve when they are inquiring our services. First of all, we have an introduction meeting and during the meeting we try to understand if we could provide the services they would like to achieve as well as the compatibility or our harmony with each other. We value our clients as a family member and if they would like to be part of us, we try to do our best to honour our commitments to our clients. We see problems as opportunities to be solved in which we set and manage expectations accordingly and in three years’ time we would like to seek to promote a brighter future for new graduates in the legal profession, which means doing our part to engage and groom future lawyers. We would like to grow even further to keep deserving the praise and loyalty they have earned from our peers and clients.