Mrs Alicia Lloreda > Lloreda Camacho & Co. > Bogota, Colombia > Lawyer Profile
Lloreda Camacho & Co. Offices
CALLE 72 NO 5 – 83, PISO 3
BOGOTÁ
Colombia
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Mrs Alicia Lloreda
Work Department
Alicia Heads the Intellectual Property Department including Trademarks, Copyrights and Patents, Unfair Competition, Litigations of Intellectual Property and Mediation of Conflicts.
Position
Partner
Career
Alicia has been a Partner at Lloreda Camacho & Co., since 1996. She has ample experience with trademark infringement (both civil and criminal) and unfair competition cases. She also offers advice on the diverse conflict resolution mechanisms, including alternative means such as mediation, always aiming to take advantage of the most beneficial tools for the client.
Languages
English - Spanish
Memberships
Alicia is member of INTA Board of Directors, of the Search Committee for INTA CEO, Co-chaired the Presidential Task Force to review INTA Committee Structure and currently Co-chaired of the Leadership track subcommittee and member of the Program Advisory Council.
Education
She has a Law Degree from Universidad del Rosario in 1989, a Master’s Degree in Law (LLM) from New York University in 1991 and a Specialization Degree in Financial Law from Universidad de los Andes in 1993.
Lawyer Rankings
Colombia > Intellectual property
(Hall of Fame)Intellectual property is a key pillar of Lloreda Camacho & Co.’s firm-wide offering, with the practice widely recognised as a leader across the full spectrum of advisory and contentious trade mark, copyright and patent work. In particular, it is admired by many for its premier life sciences department, where it specialises in representing major multinational corporations, including F Hoffman-la Roche and Gilead Sciences, in patent portfolio management. High-profile expert Alicia Lloreda
spearheads the IP group, where she specialises in advising on a comprehensive scope of trade mark, copyright, patent, unfair competition and dispute resolution-related matters. During 2023/24, Lloreda successfully represented several clients before the Trademark Office in filing, and defending, opposition proceedings. The deep bench additionally benefits from the senior experience of Ana Maria Castro, who heads the patents and life sciences unit and advises on patent portfolio management — with a focus on multinational technology companies — as well as patent litigation cases; and Natalia Franco Onofre, who has an emphasis on trade mark work. At junior level, intermediate associate Gabriela Rubiano provides dedicated IP support. Former director María José Lamus left the firm to become an independent consultant in October 2023.