Juan Pablo Cadena > Brigard Castro > Bogota, Colombia > Lawyer Profile
Brigard Castro Offices

Calle 70 Bis No. 4 – 41
PO BOX 3692
BOGOTA
Colombia
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Juan Pablo Cadena

Work Department
Intellectual Property
Position
Managing Partner
Career
As a partner of Brigard Castro, he leads Copyright, Intellectual Property and Trademarks Litigations, and Deposit of Trade Names and Slogans practice areas. He advises local and foreign clients on a wide variety of matters in Intellectual Property and specific litigations on trademark, copyright, patents, sanitary and health registrations.
Languages
Spanish and English
Memberships
International Trademark Association (INTA), Asociación Interamericana de la Propiedad Industrial (ASIPI), Association Internationale pour la Protection de la Propriété Industrielle (AIPPI), Asociación Colombiana de la Propiedad Industrial (ACPI).
Education
Attorney from Universidad Nuestra Señora del Rosario in1990. Postgraduate course on Intellectual Property Law from Queen Mary and Westfield College, University of London.
Lawyer Rankings
Colombia > Intellectual property
(Hall of Fame)Maintaining a unique position in the market, Brigard Castro operates as a boutique IP firm, while also being closely aligned with major full-service firm Brigard Urrutia, which provides clients with comprehensive coverage of IP law and complementary issues, including advisory, corporate support and litigation. Managing partner Juan Pablo Cadena is widely acknowledged as a market leader for IP law, where he stands out for his broad expertise that spans copyrights, patents, trade marks, regulatory work and dispute resolution, among other areas. Cadena recently represented Target Brands in trade mark opposition proceedings filed by Marcentur. Martín Torres fronts the trade mark prosecution practice and specialises in advising domestic and multinational clients in trade mark portfolio management and litigation. In a notable mandate, Torres is advising Google on its trade mark applications for the Google Wallet in Classes 9, 36, and 42, which were denied at first instance due to a conflict with Apple’s previous wallet mark. The department additionally benefits from a strong second line of non-partners, including director Catalina Gómez, who leads the trade marks and oppositions team; senior associate Laura Ángel Jaramillo, who has a focus on IP litigation and strategic advisory work; and junior associate Valerie Villar, whose practice spans IP, personal data and commercial law. Since publication, Gómez has been promoted to partner, and Ángel Jaramillo to practice director – effective as of March 2025.
Colombia > Life sciences
As a specialist IP firm, Brigard Castro frequently advises life sciences clients on IP issues, including complex patent matters. On the regulatory side, the team is noted for its experience in representing healthcare entities on regulatory compliance and related administrative law disputes. The team is also well versed in advising corporations in the pharmaceutical, healthcare and food and beverage industries — among others — on transactional work, where it can link up with associated full-service firm, Brigard Urrutia. Managing partner Juan Pablo Cadena fronts a group that also draws on trade mark specialist Martín Torres and senior associate Laura Ángel Jaramillo.