Anastasia Fowle > Shoosmiths LLP > London, England > Lawyer Profile
Shoosmiths LLP Offices

No 1 Bow Churchyard
LONDON
EC4 9DQ
England
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Anastasia Fowle

Work Department
Commercial / IP
Position
Anastasia is a partner specialising in the motorsport and automotive sector.
Her deep sector knowledge in this complex sector, means that she has a full hinterland of non-contentious and contentious experience including: intellectual property; complex commercial agreements; corporate transactions; digital media; commercial/corporate strategy (domestic and international); specialist sporting litigation; brand and reputation management; advertising and marketing strategies (often in conjunction with major sporting events); confidential information; licensing; sponsorship; endorsements; driver contracts; management contracts; motorsport regulatory advice; WADA regulatory matters; R&D and collaboration agreements; technical partnerships; complex data protection issues; compliance/audit; and litigation. She initiates and conducts proceedings before the High Court, OHIM, FIA International Court of Appeal, UK Trade Mark Office and Nominet and works with UK Customs authorities with regard seizures of counterfeit goods. She often works on cross border transactions for clients.
Anastasia has spent time on secondment at Red Bull F1 race team, which, alongside her General Counsel role at Manor F1 race team and ROKiT Venturi Racing (Formula E Team) (current) has given her a great insight into the dynamics of a team and business operating within a competitive sporting environment.
Anastasia is a Director of the Grand Prix Drivers’ Association, the first non-driver to become a director of the GPDA since its inception in 1961. She sits on the board alongside Sebastian Vettel, George Russell and Chairman Alex Wurz.
Recent highlights include:
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- UK representative and member of the European Automotive Network
- leading on High Court trade mark infringement dispute on behalf of German automotive manufacturer (acting for both UK national sales centre and German OEM)
- representing former F1 World Champion driver in all his commercial projects
- working with leading premier league football team in relation to confidential commercial deal;
- working with Audi UK and Audi AG with regard ground breaking new project for the car sales market;
- advising leading global German car manufacturer (VW Group) on its UK IP, branding, technology and digital media, commercial and data protection matters and IP disputes. Providing strategic advice and solutions in relation to technical and legal issues arising as VWG strives to push the boundaries with new technology and enhance the customer journey experience;
- advising Mercedes UK, Nissan and Renault in relation to Commerical, IP and DP matters;
- advising on the Jules Bianchi litigation for the Manor F1 team and resultant settlement agreement;
- advising on the Maria di Villota case for the Manor F1 Team;
- working on complex High Court and Court of Appeal patent litigation and breach of contract matter on behalf of H&M (Stretchline Intellectual Properties Ltd v H&M Hennes & Mauritz UK Ltd ) [Stretchline Intellectual Properties Ltdv H&M Hennes & Mauritz UK Ltd [2015] EWCA Civ 516 (22 May 2015)];
- advising British Amercian Tobacco in relation to various global commercial projects;
- providing strategic and commercial advice in relation to various global commercial and multi-supplier projects;
- acting for and advising various retailers, including H&M, The White Company, Dixons Carphone, Henkel, Nectar (Resident), United Talent Agency, Thorntons, LK Bennett, GAME, IKEA, RIXO, Ann Summers in relation to sponsorship, licensing, advertising, counterfeit matters and general commercial/data protection matters;
- appeal by Infiniti Red Bull Racing against the decision N°56 dated 16 March 2014 of the FIA Stewards of the 2014 Australian Grand Prix counting towards the 2014 FIA Formula One World Championship. Appeal before the International Court of Appeal [2014] (ICA-2014-01) (the “Fuelgate Litigation”);
- advising Henkel (and its associated brands, including Right Guard and Schwarzkopf) with regard TV rights clearances, music clearance, vlogger/blogger contracts, music licences/permissions for broadcast;
- acting for Global fast food restaurant chain (McDonald’s) with regard UK intellectual property matters, including online and social media issues and reputational strategy;
- acting for leading global cereal brand in relation to multi billion pound bid to acquire United Biscuits;
- lead UK Counsel co-ordinating the securitisation of all IP of a borrower’s European portfolio in relation to various major re-financing deals (value in excess of $1bn);
- Red Bull GmbH v Sun Mark Limited et al (High Court) (Red Bull GmBH v Sun Mark Limited and another [2012] EWHC 1929 (Ch), 17 July 2012.);
- co-ordinated worldwide IP due diligence and strategic advice on behalf of last round bidder regarding its multi billion dollar bid;
- acting for global motorcycle brand in relation to a serious breach of confidential information, which included an injunction claim against a well known motorcycle publication; obtaining immediate removal of online infringement and achieving successful outcome for client;
- advising hi-tech engineering company with regard potential large scale commercial dispute. Successful outcome for client; and
- advising a wide range of international and domestic clients active in the field of automotive, motorsport, manufacturing, retail, food and drink, technology, fashion, and media. Anastasia has an enviable list of clients who regard her as the “go to” person.
Anastasia contributed a chapter to the book “Landmark IP Decisions of the European Court of Justice” (2008-2013).
Career
Anastasia undertook her training contract with Hewitsons and qualified as a solicitor in 2000. Having subsequently worked at US law firm Dorsey & Whitney (London) (2001-2008) she moved to join the technology, media and commercial team at Shoosmiths in January 2009.
Education
Netherhall School, Cambridge; London University.
Leisure
Painting and spending time with family.
Lawyer Rankings
London > TMT (technology, media and telecoms) > Intellectual property: trade marks, copyright and design
The core streams of work for Shoosmiths LLP encompass cross-border brand enforcement, anti-counterfeiting, and brand strategy, operating across a multitude of industries that span the retail, sport, and technology sectors. Andrew Brennan heads up the group, recently managing IP elements of transactional work, design infringement claims, and strategic IP mandates, while Antony Craggs, who joined the practice from Lewis Silkin in August 2023, brings with him substantive expertise in the IPEC and High Court surrounding trade mark and design issues. Gary Assim bolsters the team with his international scale expertise, while Anastasia Fowle adds her strengths in the contentious arena to the group.
Lawyer Rankings
Top Tier Firm Rankings
- Dispute resolution > Commercial litigation: mid-market
- Employment > Health and safety
- Dispute resolution > Banking litigation: investment and retail
Firm Rankings
- Finance > Asset based lending
- Dispute resolution > Debt recovery
- Insurance > Product liability: defendant
- Industry focus > Retail and consumer
- Corporate and commercial > Venture capital
- Real estate > Commercial property: corporate occupiers
- Dispute resolution > Costs lawyers
- Industry focus > Hospitality and leisure
- TMT (technology, media and telecoms) > Intellectual property: trade marks, copyright and design
- Corporate and commercial > M&A: Smaller Deals, £10m-£100m
- Industry focus > TMT
- Corporate and commercial > Commercial contracts
- Risk advisory > Data protection, privacy and cybersecurity
- Public sector > Education: schools
- Employment > Employee share schemes
- Corporate and commercial > Equity capital markets – small-mid cap
- TMT (technology, media and telecoms) > Fintech: corporate and commercial
- TMT (technology, media and telecoms) > Fintech: regulatory
- Insurance > Insurance and reinsurance litigation
- Corporate and commercial > Private equity: transactions - mid-market deals (up to £500m)
- Transport > Rail
- Projects, energy and natural resources > Renewables
- Real estate > Commercial property: investment
- Real estate > Construction: non-contentious
- Real estate > Environment
- Corporate and commercial > Financial services: contentious
- TMT (technology, media and telecoms) > IT and telecoms
- Real estate > Planning
- Corporate and commercial > Corporate tax
- Employment > Employers
- Real estate > Property finance
- TMT (technology, media and telecoms) > Sport
- Corporate and commercial > EU and competition
- Finance > Corporate restructuring & insolvency
- Dispute resolution > Banking litigation: investment and retail
- Industry focus > Life sciences and healthcare
- TMT (technology, media and telecoms) > Artificial intelligence