Lex Law Offices
possesses extensive experience across all areas of intellectual property and information technology law spanning copyright, trade marks, patents, and designs, and provides comprehensive IP protection services. Erla S. Árnadóttir, Lára Herborg Ólafsdóttir, and María Kristjánsdóttir co-lead the team. Árnadóttir specialises in copyright and trade mark infringements, IP due diligence, and advises various start-up companies. Ólafsdóttir handles complex strategic licensing and technology transactions, while Kristjánsdóttir supports clients with IP strategies and conducts due diligence on intellectual property rights.
TMT and IP in Iceland
Lex Law Offices
Practice head(s):
Erla S. Arnadóttir; Lára Herborg Olafsdóttir; María Kristjánsdóttir
Testimonials
‘We have been working with Lex on copyright matters and they have been helping us with registrations of registered trade marks and names. The practice’s expertise is outstanding.’
‘We turn to Lex when external advice is needed for highly specialised matters. The lawyers working at Lex live up to these expectations.’
Key clients
Reykjavik Energy and subsidiaries
Sýn/Vodafone
The Icelandic State
Landsvirkjun
Síminn
Icelandic New Energy
Work highlights
- Advised Reykjavik Energy, and its subsidiaries, ON Power, Carbfix hf., Reykjavik Fibre Network and Veitur Utilities, on trade mark portfolio management.
- Advised Treble Technologies ehf., an Icelandic innovative company, on drafting SaaS agreements.
- Advised Reykjavík Excursions, one of the largest tour operators in Iceland, in a trade mark dispute.
LOGOS
LOGOS
supports clients with its ‘deep knowledge and experience’ on both contentious and non-contentious matters, managing a wide range of contracts, transactions, and disputes in the IP and IT spaces. Led by Hjördís Halldórsdóttir
, the team excels in trade mark registrations, trade secret protection, and copyright issues. Halldórsdóttir is renowned expert in the fields of intellectual property and information technology law, while the ‘highly knowledgeable’ Áslaug Björgvinsdóttir is a certified information privacy professional, who assists clients in relation to data protection and e-commerce. Associate Ýr Sigurðardóttir is another key name.
Practice head(s):
Hjördís Halldórsdóttir
Other key lawyers:
Áslaug Björgvinsdóttir; Ýr Sigurðardóttir
Testimonials
‘The LOGOS team has true experts in their fields of expertise. With a broad knowledge base in-house the team can promptly assist their clients.’
‘We are very happy with the firm’s prompt and actionable responses. Their advice is always clear, practical, and easy to implement. Their efficiency and ability to provide tailored solutions stand out. This level of responsiveness ensures that we can move forward quickly and confidently.’
‘Áslaug Björgvinsdóttir stands out as a partner due to her exceptional responsiveness and practical advice. She consistently provides clear, actionable solutions that are tailored to our needs. Her personal attention and dedication set her apart from competitors, making her a trusted and reliable adviser.’
‘LOGOS has proven to be a reliable partner in providing legal services that integrate both legal and technical expertise. Their unique combination of legal knowledge and technical understanding enables them to handle complex issues efficiently, ensuring that we receive comprehensive support on all fronts.’
‘Strong team in data protection.’
‘Áslaug Björgvinsdóttir is an outstanding expert in Privacy and Data Protection, highly knowledgeable, service-minded and professional. Highly recommend.’
‘Their deep knowledge and experience in handling legal matters related to technology, data privacy, intellectual property, and other technical areas. Their ability to grasp the complexities of these issues enables them to offer precise and effective legal solutions tailored to our technical requirements.’
Key clients
Arion Bank hf.
Marel hf.
Siminn hf.
Eimskip Island ehf.
Kerecis hf.
CCP hf.
Sigur Rós
Work highlights
- Advised Kerecis hf. on its $1.2bn sale to Coloplast A/S, including IP and data protection matters, culminating in Iceland’s first unicorn transaction.
- Advised Helix Health (formerly Origo) in various cases before the Icelandic courts and the Public Procurement Complaints Commission concerning its major IT solutions in the health sector, including Saga, Heilsuvera, and Hekla, primarily arising from civil suits and complaints initiated by Kara Connect.
- Advised CCP hf., an Icelandic video game developer renowned for its MMO EVE Online, on data protection matters.
Sigurjónsson & Thor ehf.
Sigurjónsson & Thor ehf. ‘delivers excellent service’ within the field of intellectual property, specialising in trade marks, domain and company names, copyright issues, and unfair competition matters, acting for both Icelandic and international clients. The practice has extensive experience in litigation across all court levels and before Icelandic authorities, including the Patent Office. Group co-head Magnús Hrafn Magnússon handles contentious and non-contentious IP matters and is praised for being ‘extremely helpful in navigating trade mark matters’. He is supported by fellow co-heads Valborg Kjartansdóttir and Magnús Haukur Magnússon. Kjartansdóttir focuses on trade mark rights, infringements, and the related disputes, while Magnússon utilises his experience from the Association of Icelandic Trademark and Patent Agents.
Practice head(s):
Magnús Haukur Magnússon; Valborg Kjartansdóttir; Magnús Hrafn Magnússon
Testimonials
‘Personal direct connection with legal experts. Extremely knowledgeable staff, a pleasure to communicate with. Depth of conversations is limitless and listening and providing feedback is excellent.’
‘Reliable, good professionals and transparent.’
‘Knowledge, passion for the subject matter, motivation to do well and listen.’
Key clients
Apple Inc.
Meta Platforms Inc.
PepsiCo Inc.
The Walt Disney Company
Paramount Global
Universal Music Group
Work highlights
- Advised Mastronardi Produce Ltd.in a trade mark matter before the ISIPO and the Board of Appeal in trade mark matters in Iceland.
- Advised P.T. Sumatra Tobacco Trading Company, Indonesia, in a trade mark matter before the ISIPO and the Board of Appeal in trade mark matters in Iceland.
- Advised Association des Opérateurs postaux publics européens AISBL, en abrégé POSTEUROP in a trade mark matter before the ISIPO in Iceland.
Réttur – Adalsteinsson & Partners
Réttur – Adalsteinsson & Partners ‘offers advice of the highest quality’, focusing on safeguarding the interests of the core creators of art, such as artists, authors, and screenwriters, along with the interests of their respective unions. Praised for his ‘sharp negotiation skills’, practice leader Sigurður Örn Hilmarsson has extensive experience in IP law with a focus on trade mark and copyright issues. Kristrún Ragnarsdóttir is well versed in complex IP and TMT matters, particularly copyright law.
Practice head(s):
Sigurður Örn Hilmarsson
Other key lawyers:
Kristrún Ragnarsdóttir
Testimonials
‘Réttur’s copyright team is very responsive and offers advice of the highest quality. Their consistent performance is a testament to their expertise and dedication.’
‘Sigurður Örn Hilmarsson is a standout advocate and known not only for his sharp negotiation skills but also for his deep commercial insight. His ability to grasp the nuances of complex issues gives him a unique edge in navigating towards successful outcomes.’
‘Kristrún Ragnarsdóttir is an up and coming copyright lawyer at Rettur. She is very smart and has deep understanding of copyright law. Her deep knowledge of the field and her ability to anticipate potential challenges have been invaluable to us.’
Key clients
The Writer’s Association (RSÍ)
Hagþenkir (the Association of Icelandic Non-Fiction Writers)
The Icelandic Dramatists Union (Félag leikskálda oghandritshöfunda)
Tintinimaginatio S.A.
Federation of Icelandic Artists (Bandalag ÍslenskraListamanna, BÍL)
Work highlights
- Advised the Icelandic Writers’ Association and its members on all legal matters for over 30 years, including contract reviews, intellectual property and publishing law, support for authors facing IP challenges, and representation in arbitration concerning fair compensation allocation, and in ongoing disputes over cable payment allocations for retransmission rights involving 12 copyright associations in Iceland.
- Advised Tintinimaginatio S.A. in halting the distribution and sale of counterfeit products based on a famous comic book series, securing copyright protection and pursuing damages.
- Advised Hagþenkir (the Association of Icelandic Non-Fiction Writers) in ongoing disputes over cable payment allocations for retransmission rights, involving 12 copyright associations in Iceland.
ADVEL Attorneys at Law
Led by Stefan Þór Ingimarsson, ADVEL Attorneys at Law manages a broad spectrum of intellectual property matters, including the structuring and negotiation of cross-border agreements involving sensitive IP rights such as trade marks, copyrights and patents. The practice also handles IP registrations and infringement cases, including those in the technological sector.
Practice head(s):
Stefan Þór Ingimarsson
Key clients
Advania Group
atNorth Group
Rekstrarfelag 10-11
RV Unique Aps
BBA//Fjeldco
BBA//Fjeldco advises Icelandic and international companies on local and global IP and TMT matters, offering comprehensive advice on core IP and technology issues, including data protection. The practice is led by Hafliði Kristján Lárusson, who focuses on day-to-day IP matters and broader IP policy protection, while key associate Thelma Christel Kristjánsdottir has expertise in EU and US data protection work.
Practice head(s):
Hafliði Kristján Lárusson
Other key lawyers:
Thelma Christel Kristjánsdottir
Key clients
Kvika
beqom
Kompas Management ApS
Work highlights
- Advised Kompas Management on its investment in Treble Technologies, conducting due diligence and providing guidance on the Icelandic aspects of the cross-border transaction, with a focus on Treble’s patented acoustic simulation technology and associated IP.
- Advised the Kvika group on the sale of TM, one of Iceland’s largest insurance companies, to Landsbankinn, a state-owned commercial bank, and conducted vendor due diligence for the transaction.
- Advised beqom on its acquisition of Payanalytics, a pay equity and workforce analytics software developer, providing counsel on intellectual property, data protection, and information technology.
Juris
The ‘very supportive’ practice at Juris assists a broad range of clients, from start-ups to market leaders, on a variety of TMT and IP issues, handling matters in relation to constitutional and human rights, such as journalistic and media freedom and freedom of expression. Andri Árnason and Stefán A. Svensson jointly lead the practice; Árnason represents clients in the media and telecoms sectors, and Svensson focuses on freedom of expression cases and other human rights work.
Practice head(s):
Andri Árnason; Stefán A. Svensson
Testimonials
‘The Juris Team has been very supportive to us as IT/FinTech developers. They have backed us up in a good way and have explained legal terms and legal processes in such a way that we as Tech people understand well what needs to be done.’
Key clients
Fyrirtækjamiðstöð Íslands
Ísfélag hf.
Árvakur hf.
Míla hf.
RÚV ohf.
Outcome kannanir ehf.
Work highlights
- Advised the Icelandic State Broadcaster in cases regarding press freedom.
- Advising Outcome kannanir on the development of its online voting system for corporate meetings.